Blogosphere

Twitter killed the blog star?

Wired Magazine has certainly got the bloggers linking to its site with its provocative article Blogging is Dead.

The general line is that micro-blogging sites like Twitter make blogging look oh so 2004.

Well, Wired has a point. I’ve noted here before that bloggers blog less often now that they are twittering away with tweets like “I’m on the train to Stoke-On-Trent”.

But actually,  I now think that’s good for blogging. It used to be a common complaint that people blogged about trivia. Now when people have nothing to say, they put it up on Twitter or they update their Facebook status. When they think and want to write, they blog.

Oh this Twitter thing does make me feel a bit old though ! I was slow to get onto it, and am still more happy blogging. I think there are plenty of others out there like me. Blogging is more or less acceptable now. Almost respectable. You aren’t an anorak anymore because you blog. But I do think you have are likely to be young if you are on facebook, or a techie if you are on twitter, or suit if you are on Linkedin.

That’s not to say that micro-blogging hasn’t taken over some of the functions of a blog. Facebook and Twitter are the places now to follow what your network is doing, and to let people know what you are up to. Blogs are more integrated into websites nowadays. They are the easy-to-update bit. They are the freshest news - they are your bit-by-bit build up of content into an online resource. They are the place where people can comment and get back to you - including people outside your immediate network.

Anyway, glad to hear that blogging is alive and kicking in Manchester.

Essential WP Plugins And Extensions

Although there are zillions of plugins that can add all sorts functions to WordPress, it’s best not to use too many, as each one uses up server resources and can break your blog if the developer does not keep it up to date.

Some of the extensions we mention here - such Google Webmaster Tools and Analytics are not strictly-speaking plugins - but they are extensions that we always add to a site we work on.

Here’s a shortish list:

XML Sitemap - to assist search engines

Google Webmaster Tools - to see how Google views site

Google Analytics - to give in-depth statistics about visitors

Cache - to speed up page views and reduce server load

Akismet -defense against comment spam (non-commercial version)

Ability for you to embed picture galleries, audio or video on your site, if required.

Why WordPress?

WordPress is blogging platform that can easily run ordinary website and media-rich sites such as podcasts. Why use WP and not some other platform? Here are some reasons.

  1. WordPress is a free - we can’t argue with that, but some actually consider that free is “disadvantage” - they tend to be people with more money than sense.
  2. Although WordPress is free, its development is overseen by a commercial company, Automattic, and they bring commercial savvy, financial resources, and slickness to the project
  3. WordPress has a huge community of developers and enthusiasts behind it - this means that there is a mass of online documentation and any number of plugins and themes.
  4. WordPress has a very rapid development cycle, which keeps it at the cutting edge as far as features are concerned, and any bugs or security holes are rapidly squashed.
  5. WordPress has a focus on usability and user-testing which many open source projects lack.

WordCamp UK

On the train back to Marlylebone from WordCamp UK, I’m mulling over what I’ve learned. There was a lot of technical stuff, but the over-arching impression is that blogging, and WordPress in particular, is coming of age.

It’s not just Number 10 Downing Street that’s on WordPress but the Royal Navy,  tennis star   Andy Roddick. and the BBC’s Top Gear programme.

Developers are saying that they are getting calls from marketing agencies desperate for WordPress blogs. Some were actually talking about how to cope with demand.

The Free aspect of WordPress has always been a negative in the past for business. Corporations like to spend money to feel safe. But now times are getting harder economically, and more importantly, people are cottoning on to the fact that the internet is a live place, where fast and nimble reactions are all important. They want to take control of their websites. They don’t want to be in hock to the IT Department or super-agency. WordPress is a fast, flexible, and user-friendly solution. The user interface is greatly improved in recent releases. It’s extremely well supported on the technical side- you can Google a solution for anything WordPress. It’s clean and elegant. It’s day has come.

WordPress 2.5

I’ve been having a quick play around with the new WordPress 2.5 Release Candidate.   It’s mainly if not all about the user-interface, which has long needed tarting up.  And it’s been worth the wait because it really is like having a new WordPress.  What I like best is the ability to toggle the Write Post window into full screen.   Suddenly WordPress feels like a proper word processor.  There’s also a wonderful media browser which enables you to quickly review your uploaded pictures etc and edit the titles and so forth.  There’s loads more  - but in general this is the upgrade that makes WordPress look and feel like an expensive piece of (free) software.

Security Blog

I the wake of the attempted mass murder by car-bomb in London yesterday, I thought I could drop a timely reminder that one of our clients is the international security expert (and author) Juval Aviv. Juval has been writing up some of his security tips for Summer Travel.

For what it’s worth, here are my own thoughts on the attack. Bombs aimed at nightclubs aren’t about foreign policy, but about attacking our way of life and “loose Western values”. You just have to look at the comments recorded by investigators who foiled the “fertalizer bomb plot” to attack another club, “The Ministry of Sound”. One of the plotters said: “No one can even turn around and say ‘Oh they were innocent, those slags dancing around.”

Recently so called “honor killings” in this country of young women who “go the wrong way” have been linked to Islamic groups waging war on Western values.

So this is the message from the terrorists: if you go out dancing, you aren’t innocent. It doesn’t have much to do with Iraq. It has everything to do with the clash of cultures.

Russian Internet Conference

Last week’s Russian media seminar at the University of Birmingham raised an interesting question: Why has the Russian Government left the blogosphere (more or less) free? It’s generally agreed that Russian TV is under total control of the Government, and newspapers are almost under the thumb - but the lively Russian blogosphere continues to be a big free-for-all of free expression.

The only cloud on the horizon seems to be the acquisition last year of the Russian licence for Live Journal from 6 Apart. It was bought by a Company known as Soup (Sup-Fabrik), owned by the Oligarch Alexander Mamut, a friend of Roman Abramovich, and some say, a friend of the Kremlin. It doesn’t really matter whose friend he is. In Russia, a rich person has a lot to lose, as the Kremlin has aptly demonstrated in the past. Therefore it is wise for a rich person to take a hint from on high.

But the Kremlin so far does not seem to have put any pressure of Live Journal or its users. Ivan Zassorsky of Moscow University - who worked as PR Man for Soup at the time of the sale of Live Journal, reflected on why this might be.

“When you build a central system of command and control, you have to have a feedback system to know what is going on,” he said. So the Russian blogosphere might be how the Government keeps its feel on the pulse of opinion.

Vlad Strukov of Leeds and London Universities pointed out that the Russian internet, though lively, is far from being a mass influencer of public opinion - so perhaps the Government can afford to ignore it. 10% of Russians have internet access, where the UK hit that figure in 1998. Still, you can see five people sitting around one terminal in an internet cafe, so it’s hard to measure the full reach of the internet: besides what do people do at work all day in offices the world over? Obviously they cruise the internet and write their blogs.

Oleg Kozlovskii Co-ordinator of the Oborona Youth Movement pointed out that the authorities are not unaware of the internet. He said that before the recent demonstrations in St. Petersburg, a number of sites belonging to NGOs mysteriously went down. He’s also noticed the pro-Kremlin youth movement, Nashi flooding the Russian blogosphere with similar postings on political tops.

For now, the Russian blogosphere appears to be a slightly wild place, but one that is pretty much free from political interference. It’s somewhat elitist, belonging to those few who have access to a good internet connection, but those who are in it have upwards of 1000 “friends” or online contacts. Stories can spread. One striking example the tale of a village priest and his family, murdered in an arsen attack on his house. It wasn’t until a blogger in the next village - the wife of another priest - blogged about it, that the story got around the blogosphere via “friends” and then into the traditional media.

Maybe the Kremlin doesn’t take the networking power of blogs seriously enough. If so, it wouldn’t be the first large organisation to have made that mistake.

Starbucks Forbidden

Interesting to see how Chinese bloggers are gaining power and influence. A blogger has attacked Starbucks’ presence in the Forbidden city, and now it looks like the coffee chain faces eviction from the ancient palace of the emperors. At least one American spin doctor in China is saying that Starbucks is probably one of the least tacky things about the way the authorities present their heritage.

But it’s good that the ordinary citizen bloggers are having their say, isn’t it? But perhaps not all is quite what it seems. The blogger in question is Rui Chenggang, a TV anchorman. Of course I do not know him, or his work, but I can’t help thinking that as a leading Chinese mainstream media person, he perhaps has official sanction for his view - or at least a sense of what would go down well with the official mandarins.

Perhaps the Chinese Government is using blogs to disseminate its message.

Akismet Down

WordPress bloggers should beware of spam right now: Akismet, the integrated spam-catcher, appears to be down, or at least is showing “API Key invalid”. The spammers are running rampant. I would be very reluctant to have barriers to commenting, such as moderation or catchpas, so have just installed the very latest versions of Spam Karma 2, and Bad Behaviour. Also been thinking up a long list of dirty words to ban outright over at our kids’ site, Storynory.

P.S. Instead of reinstalling Akismet, I’ve added this plugin within a plugin to Spam Karma 2. SK2 checks comments against Akismet’s blacklist of bad commenters, giving you the best of these two plugins.

Blog Herald Sold

Problogging.com has sold the Blog Herald to an undisclosed buyer. I used to read it every day when it was edited and partly written by its founder, Duncan Riley, but then it had a really strong voice. It was first with the blog news, and full of rather crude opinions, and I couldn’t help reading it. Under new ownership, it just seemed to lose its personality. I just don’t think that blogs sell well. But despite that, it still claims 20,000 unique visitors a day, and a million unique pageviews a month.

Exbiblio - Blogging the Staff Cutback

Interesting things have been happening over on the blog I help write for a Seattle startup, Exbiblio. The management have announced a sudden cutback of the staff. I’ve been writing up both sides of the story.

I’m not sure that the Exbiblio blog has always been everything it promised - but this is the real stuff, I believe. It is a genuine experiment in openness when you are writing about cutbacks as they happen.